The ICF Definition of Coaching is…

Partnering with a client in a thought provoking and creative process that inspires them to maximize their personal and professional potential.  Coaches honor the client as the expert in his or her life and work, and believe every client is creative, resourceful and whole.

Coaching - maximizing your personal and professional potential

What Else is Coaching…?

  • A Specialized Conversation
  • A Relationship Based Partnership
  • A Collaborative Process
  • Deeply Personal
  • Future Focused
  • Goal Oriented
  • Strengths Based
  • A way to create foundational shifts in your life.
  • A way to maximize your potential
  • A way to build your self confidence
  • A way to build your self esteem
  • A way to manage your work life balance
  • A way to gain clarity and direction
  • A way to get your obstacles out of your way-often the biggest one is yourself.
  • A way to manage your time and increase your performance.
  • A way to help yourself and your team be more productive and generative.
  • An investment in yourself, your team, and your business that will pay off in so many ways, including financial.
  • The Leadership Style of the Future

What Coaching is NOT

  • Therapy or Counselling
  • Consulting
  • Managing
  • Mentoring
  • Teaching/Telling/Giving advice

Benefits of Coaching

  • Deepen your Emotional Intelligence
  • Get comfortable giving (and receiving) feedback
  • Strengthen your resilience
  • Motivate your team or your clients
  • Leverage your strengths, while being mindful of your blindspots
  • Clarify your meaning and purpose
  • Be happier at work

Benefits of professional coaching - forging a path

What do you need to be a ‘Coachee’?

A growth mindset that is truly open to change.

To be open to sincere self-reflection and exploration to gain increased self-awareness.

To be patient with yourself, and aware that this is a process over time, often 3, 6 or often 12 months.  While small shifts usually happen every conversation, ‘Ah-Ha’ moments certainly do happen and create everlasting shifts.  Often, those are the result of hard personal and emotional work over time.


Coaching helps you grow and gain increased self-awareness